Rugged Bear is making a splash with our new bathing suit line. We’ve taken the plunge, and this is no stick your toe in, check the temperature, slowly ease in inch by agonizing inch type of plunge. This is a full on cannonball with 16 prints for boys and 16 prints for girls. Every print is bursting with color and ready to get wet and sandy.
Ask any kid, and they’ll tell you serious fun takes serious planning, hours of dreaming, designing and sometimes even scheming. Fun is serious work and commitment, and designing our new line of bathing suits was no different. Fun is no fun if it’s not comfortable, and yes, fun is more fun when it looks good. So function and style were our top priorities. The things Lindy and our team considered in the design process were: quick drying, movability, coverage, fit, comfort, durability and of course color. The boys trunks have an easy, boxy fit that hits a few inches above the knee. The girls suits come in three varieties: racer back one pieces, tankinis and bikinis. Each design has been made to keep up with fast pace adventures as well as long, lazy, sandy days.
We know childhood memories are made around great sandcastles, huge, gigantic, sandy holes where you were certain you dug to China, day long games of marco polo, and underwater tea parties that never lasted long enough to enjoy the tea. We want our bathing suits to be a part of all of this, and when you see them, we think you will too. Summer memories are made from laughter, friends and sunny days. We know it’s not the clothes or what’s on the outside that counts, but it’s nice when the clothes match the fun loving spirit of the kids wearing them - blues and greens, pinks and oranges, starfish, sea horses, and even geckos - Lindy’s goal when designing this line? To inspire fun and endless hours of whimsy. Some claim that the simple sight of these suits make them crave pink lemonade, extra drippy popsicles and soft wet sand between their toes. Summer please, please hurry. I know what I am going to wear....

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